Chief Marketing Officer Program
Early Registration Benefit
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What You Will Learn
The Chief Marketing Officer Program will enable you to:
Leverage potential marketing opportunities to achieve sustainable competitive advantage
Learn the drivers and metrics of customer lifetime value (CLV) and customer acquisition cost (CAC) and their relationship to organizational health
Examine methods of creating and managing disruption by leveraging new technologies and finding innovative solutions
Develop multichannel marketing strategies and ensure a seamless, consistent customer experience across all digital and traditional customer touchpoints
Employ analytics to build a competitive brand
Apply the segmentation, targeting, and positioning (STP) marketing model as a strategic approach
Program Highlights
Kick-start your program journey with 18 weeks of core online learning, imparting essential skills for the CMO role
Experience live online sessions with a success coach as well as periodic guest lectures by faculty, industry leaders, and career advisors
Learn from Columbia Business School faculty, thought leaders, and financial industry experts
Learn from high-achieving peers from around the globe, and build your network
Craft your learning journey in line with your career goals with a success coach assigned to your cohort
Learn from industry experts during the program to gain actionable insights and implement learning into practice
Balance learning with your busy work schedule by dedicating just three to five hours each week toward program sessions and learning activities
Interact with faculty, peers, and global industry leaders at an optional two-day on-campus networking event
Receive Certificate in Business Excellence benefits upon completion and become part of a distinguished global community
Program Curriculum
The Chief Marketing Officer Program’s multimodal learning journey is ideal for seasoned marketing executives who want to extend their reach and influence. The comprehensive curriculum combines live sessions conducted by a learning facilitator and Columbia Business School faculty — along with online guest lectures and fireside chats with industry practitioners. The flexible format allows for peer-to-peer engagement and exploration of “try it” activities as well as practical case studies. The program culminates in an optional two-day on-campus networking event where you can connect with global peers across diverse industries.
Note: Session topics and networking event duration are subject to change.
Executive Peer Group and Networking Event
The enriching environment of the networking event provides participants with the invaluable opportunity to build a robust network with global executives who bring diverse experiences, cultures, and perspectives. Engaging in thoughtful discussions, they can exchange cutting-edge insights and knowledge that are integral in staying abreast of industry trends. The networking event showcases the vibrant community that participants of the Chief Marketing Officer Program become an invaluable part of.
Meet the Faculty
Arthur J. Samberg Professor of Business, Columbia Business School
Contributing Faculty
Gantcher Associate Professor of Business, Columbia Business School
Assistant Professor of Business, Marketing, Columbia Business School
Lecturer of Marketing, Columbia University School of Professional Studies
Adjunct Professor of Marketing, Columbia Business School
Professor of Business, Marketing, Columbia Business School
Former CEO of Tempur-Sealy
Carson Family Professor of Business; Co-Faculty Director, Media and Technology Program; Columbia Business School
Associate Professor of Marketing, Indiana University, Kelley School of Business
Certificate in Business Excellence
Upon completion of the Chief Marketing Officer Program, participants are awarded the Certificate in Business Excellence from Columbia Business School Executive Education. The certificate is a recognition of their achievement and the investment they and their organization have made in their education and development.
As a Certificate in Business Excellence holder, you will receive a 25 percent tuition benefit for full-price Executive Education in-person programs lasting three and four days and all full-price online programs. Exclusions apply **
Certificate holders will also be awarded select Columbia Business School Alumni benefits.
Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
CIBE Holder Benefits
Access to Columbia Business School Alumni Career Services resources, including unique career content, a job board, an online networking platform, the alumni directory, and more
Invitations to alumni events and programs around the world
Eligibility to join Columbia Business School alumni clubs
Global networking opportunities
Lifetime Columbia Business School forwarding email address
Subscription to our alumni publication Columbia Business
Who Is It For?
The ideal candidate for the Chief Marketing Officer Program is someone ready to make significant changes in today’s fast-evolving marketing environment. Suitable for mid-career or high-potential professionals eager to broaden exposure beyond the marketing function, the program is perfect if you are looking to leverage marketing opportunities and drive process improvement. You will also benefit from the program if you are an entrepreneur, consultant, or someone in charge of sales or demand generation interested in refreshing your skill sets and discovering new frameworks to formulate your company’s future marketing road map.
Participants should have:
A minimum of ten years of work experience in marketing
Fluency in written and spoken English
International exposure (preferred)
FAQs
Questions? Connect with a Program Advisor
Email: columbia_cmo@emeritus.org
Phone: +1 567 587 1669 (U.S.) / +44 1156 471398 (U.K.) / +971 80 0035703759 (U.A.E.) / +52 55966 08595 (LATAM)
Please note that our team is away from December 23, 2024 to January 2, 2025 for the year-end holidays. We look forward to addressing your queries when we resume operations in the new year.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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